Social media users express their dissatisfaction with Instagram’s announcement of their move to an algorithmic feed
Last week Instagram announced that the 400+ million users strong platform will soon be switching from their chronological timeline to an algorithmic feed. In their announcement, the 5-year-old, Facebook-owned company explained that “people miss on average 70 percent of their feeds” and an algorithm will optimize users’ experiences on the platform by showing them posts Instagram thinks they will like most.
Adweek said this change was inevitable. Was it though?
Social media users were not happy about this announcement, taking to Instagram and other social media platforms to express their dissatisfaction with this update. Two hashtags –#RIPInstagram and #KeepInstagramChronological– even began to trend on Twitter as the news broke.
People also expressed their anger via Facebook’s newly launched Reactions(maybe Facebook should have announced this change after Instagram’s algorithm announcement…) and via comments on posts reporting about this change.
Almost all of the comments on the above Social Media Today article post were negative. Some even wrote that they think that Facebook is just trying to get more money out of marketers, not trying to make user experience better.
“I always love how social networks think they know what I love best. There are many things I’d love to get first on Instagram – like notifications that aren’t all clumped in one spot. It’s a nightmare for big brands to see all comments, likes and new followers together. Clearly a move to leverage ads more.” –Nycole Hampton
Other comments included:
“And so it begins… First the algorithm, then the further decline in organic reach and engagement. Instagram is now the new Facebook” –Sarah Hudnall
“Ugh, this is going to be the death of Instagram. All you’ll get is sponsored posts and the stuff from people with millions of followers. Everything else will just vanish.” –Lee Osborne
“Not happy at all. I don’t like letting strangers to decide what I can and what I can’t see on my feed. A further step to Instagram facebookization.” –Federica Scrigner
A petition was even created in an attempt to stop this change before it launches in a few months. Last I checked it had over 209,000 signatures.