Integrated multimedia communications (IMC) is a means to get your company’s message to the masses. According to IMC scholar Tom Duncan, “it is a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialogue with them.” Duncan defined IMC in 2002, but with the various means of online communications available today, the definition rings truer now more than ever.
Individuals have to view an ad or marketing piece seven or more times in order for it to resonate with them, but these efforts are futile unless consistent messaging is maintained across all marketing efforts, online and off. Utilizing integrated marketing communications (i.e. maintaining consistent messaging on all marketing pieces) is the most efficacious way to accomplish this and social media provides the platforms in which to reach your target audience often.
Nearly 9 in 10 companies use social media for marketing purposes, according to eMarketer.com, but many aren’t optimizing their presence on these platforms. A strong social media presence helps to legitimize your company and helps individuals learn quickly about your brand. It is also a means for potential customers to reach out to your brand and current customers to comment on and share their experience with your brand.
At Kreps DeMaria Public Relations & Marketing we know the importance of gaining brand awareness through creating press for our clients, but we also know that a brand’s online presence shapes an individual’s perspective of the brand. That’s why we have an internal social media division, KD Social. KD Social can help you navigate the ever-changing landscape of social media and online marketing. Strategic use of social media can significantly enhance social engagement, amplify brand exposure, engage the media, strengthen search engine optimization and achieve new business.
Plus, using the same public relations and marketing firm as your brand’s social media agency ensures that integrated marketing communications is accomplished and that your brand stands above its competitors.