EXPERIENTIAL MARKETING & EVENTS
STRATEGIC PARTNERSHIPS & PROGRAMMING
INFLUENCER MARKETING & CELEBRITY SEEDING
KD Lifestyle, Events and Experiential Marketing division offers tailored event concepts and strategic brand partnerships, as well as curated influencer programs for clients in luxury sectors such as real estate, hospitality, fashion and retail, beauty, automotive, philanthropy, and other related industries. This enables brands to engage directly with their core demographic and create elevated brand awareness through experiential marketing and partnerships. These initiatives provide important and memorable touch-points, which result in meaningful and lasting relationships between a brand and its consumers.
The division, led by Shana Kaufman, has overseen a multitude of events, programming and strategic partnerships for an array of brands such as Rolls-Royce Motor Company, De Beers Jewellers, Alexandre Birman, Brickell City Centre, RedBull, CMX Cinemas, and Fisher Island Club, to name a few. Activations on behalf of clients span an array of initiatives including quality brand positioning, event management, brand partnerships, influencer and celebrity integration, guest list curation, and vendor procurement/management.
AREAS OF EXPERTISE
Experiential Marketing & Events
From compelling content to memorable moments and elevated experiences, the division creatively works with brands on a variety of events and marketing initiatives through building out concepts and enhancing experiences that provide direct and intimate exposure to their desired demographic. Our goal is to create unforgettable awareness of a brand that has a long-lasting impression on the consumer. The division helps brands navigate markets of focus by identifying their ideal who, what, when and where for company specific goals and needs. This ensures that efforts put forth are aligned both with the brand and the desired market.
Strategic Partnerships & Programming
Our team aligns complimentary brands who share like-minded initiatives, consumer demographics, and industry standards through paralleled partnerships and captivating collaborations. The division works with clients to create opportunities to connect brands that enhance brand identity, elevate consumer experiences, and create targeted brand association that help companies further engage and prominently position their brand to hyper focused demographics.
Influencer Marketing & Celebrity Seeding
Our team works with clients to identify buzz-worthy and meaningful partnerships with leading and relevant social influencers and celebrity talent to create unique and additional levels of content. These partnerships provide a broader range of exposure to a brand or specific brand campaign through developing and managing tailored social media strategies based on brand DNA, targeted demographics, and company focus. The division facilitates and oversees influencer and talent partnerships from ask to execution and builds out appropriate scope of work based on client budget and overall goals of the partnership.
De Beers Jewellers
De Beers Bal Harbour Opening Celebration
LUXURY BRAND EXPERIENCE
LIFESTYLE BRAND EXPERIENCE