De Beers Jewellers
De Beers Bal Harbour Opening Celebration
Cultivate – curating people, places and experiences – is an ultra-luxury marketing and public relations company under the umbrella of Kreps De Maria Public Relations. Cultivate is led by CEO Sissy DeMaria, who brings a unique skillset with more than thirty years’ experience in the luxury marketing arena and a coveted network of people, places and life experiences. Cultivate delivers refined results and strategic business development for an array of ultra-luxury brands seeking access into qualified, discernible audiences.
Working exclusively with brands that specifically cater to high-net-worth consumers, Cultivate’s hallmarks include brand positioning, event management, affinity partnerships, influencer and celebrity integration, guest list curation, vendor procurement/management, social media and publicity. With unparalleled expertise in brands spanning the automotive, real estate, tourism, fashion, retail, marine, philanthropy, arts and culture categories, Cultivate enables brands to engage directly with new demographics to optimize sales and elevate awareness through experiential marketing and affinity partnerships resulting in meaningful and lasting relationships between a brand and its consumers.
Current and prior client experience includes: Fisher Island Club, Rolls-Royce Motor Cars, Mercedes-Benz of Coral Gables, Four Seasons Residences Miami, JamesSuckling.com, The Setai, GR8 Group’s Once Upon a Kitchen, Miami City Ballet, Art Miami, Musha Cay, Longines Global Champions Tour, Sotheby’s International Realty, Porsche Design Tower Miami, Residences by Armani/Casa, Viceroy Snowmass, Coldwell Banker Mason Morse Aspen, The Fort Lauderdale International Boat Show, De Beers Jewellers, Braman Bently, and Braman BMW to name a few.
From orchestrating a once-in-a-lifetime dinner with the No. 1 chef in the world to fashion shows for Oscar de la Renta and ring-side charity luncheons at the Hampton Classic, to the grand opening of a luxury Paris hotel or debut of a fine jeweller in Bal Harbour, to an Upper East Side star-studded red carpet movie premiere, or the repositioning of a major art fair, Cultivate delivers memorable results lasting long beyond the digital and print lifespan of headlines and photo captions.
Sissy oversees a dynamic team of creative professionals including Cultivate Executive Vice President Laura Acker, Senior Vice President Ansley Campbell and Vice President Shana Kaufman, Director of Social Media Stephanie De Maria, Bianca Nino and Samantha Purnell.
AREAS OF EXPERTISE
Experiential Marketing & Events
From compelling content to memorable moments and elevated experiences, the division creatively works with brands on a variety of events and marketing initiatives by building out concepts and enhancing experiences that provide direct and intimate exposure to their desired demographic. Our goal is to create unforgettable awareness of a brand that has a long-lasting impression on the consumer. The division helps brands navigate markets of focus by identifying their ideal who, what, when and where for company specific goals and needs. This ensures that efforts put forth are aligned both with the brand and the desired market.
Affinity Partnerships & Programming
Our team aligns complimentary brands who share like-minded initiatives, consumer demographics, and industry standards through paralleled partnerships and captivating collaborations. The division works with clients to create opportunities to connect brands that enhance brand identity, elevate consumer experiences, and create targeted brand association that help companies further engage and prominently position their brand to hyper focused demographics.
Influencer Marketing & Celebrity Seeding
Our team works with clients to identify buzz-worthy and meaningful partnerships with leading and relevant social influencers and celebrity talent to create unique and additional levels of content. These partnerships provide a broader range of exposure to a brand or specific brand campaign through developing and managing tailored social media strategies based on brand DNA, targeted demographics, and company focus. The division facilitates and oversees influencer and talent partnerships from ask to execution and builds out appropriate scope of work based on client budget and overall goals of the partnership.
When it comes to publicity, the strategy and execution are carefully designed to reach high-net-worth individuals. We do this with rich brand storytelling and a laser focus, that ultimately results in high-value placements in the most coveted publications. Simply put, we value quality over quantity.
From compelling content to creating paid, targeted social campaigns, Cultivate’s social media team builds brand awareness and creates buzz within the community, while also engaging with relevant social community and local vendors. We post daily to corresponding social media platforms and update client Instagram stories and highlights. Our team posts client press coverage as it becomes available and track mentions of the client through our social media listening software in real-time. We coordinate monthly onsite photoshoots and provide graphic design per client’s request, as well as curated social media schedules that are sent out for client approval and subsequently socialized per feedback.
LUXURY BRAND EXPERIENCE
LIFESTYLE BRAND EXPERIENCE