Associate Account Executive
Samantha Purnell is an associate account executive of the Lifestyle Division at Kreps DeMaria PR & Marketing. She assists in the execution of experiential marketing/events, strategic public relations campaigns, and media relations for clients in the real estate, luxury lifestyle, financial and hospitality industries. She works with influential brands such as Rolls-Royce Motor Cars, Informa Markets – U.S. Boat Shows, Monaco Yacht Club & Residences, Coldwell Banker Mason-Morse, and The Allen Morris Company.
Prior to joining the Kreps DeMaria team, Samantha worked as an event manager where she handled the creative planning process, budgeting, and event design and production of luxury weddings at high-end venues such as the 1 Hotel South Beach, The Breakers Palm Beach, The Edition Hotel Miami Beach, and St. Regis Bal Harbour. Samantha also previously worked in the player services division of IMG Tennis, where she facilitated media press conferences, appearances and event activations for high-profile players such as Serena Williams and Venus Williams, Roger Federer and Novak Djokovic at large-scale professional tennis events such as the Miami Open and Mubadala Silicon Valley Classic.
Originally from the Washington D.C. area, Samantha graduated cum laude from the University of Miami, where she played on the women’s volleyball team and completed her bachelor’s degree in Public Relations and a minor in Marketing.