Kreps DeMaria was appointed by the development team of Metropolitan Miami to the launch public relations program for the $1 billion development, consisting of residential, commercial, hotel and retail. The goal was to maximize the value proposition of the project and its magnitude as the new epicenter of downtown Miami, while launching a media relations campaign to attract users to the project’s various components.
Kreps DeMaria developed an integrated communication plan that would position the development as the largest of its kind in Miami-Dade County. The firm played an instrumental role in developing and capitalizing on the name “The Met” or, as it is more commonly referred to today – the Time Warner Center of the South. We also focused on a number of ‘firsts’ in the project, including famed chef and restaurateur Daniel Boulud’s initial venture outside of New York at the time. Media relations was a strong component of the publicity efforts. Kreps DeMaria developed innovative story ideas about The Met as a new 24-hour city, its impact on Miami’s new urban core, the amenities to me introduced at the property and more.
The Met was clearly identified as downtown Miami’s most formidable development, one that when fully completed will define the city. Kreps DeMaria utilized “The Met” name creation as a key positioning tool for the development, and a Wall Street Journal article agreed with the comparison. Press was secured in every major local and regional publication, and received national attention in the New York Post, Bloomberg, MSNBC, National Real Estate Investor and Retail Traffic Magazine, among many others.